Senior Vice President of Sales
Dan Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as senior vice president sales and national sales manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015. At Annie’s, Mader exceeded sales objectives and played a key role in taking the company through its IPO. Prior to Annie’s, Mader worked on other CPG brands at Clorox and Cadbury-Schweppes, as well as for California wineries Kendall-Jackson and Gallo. Mader is a Los Angeles native who completed his undergraduate studies at California State University, Chico, and received his MBA from the University of Southern California.