Jim LassiterCOOIngredient Identity
Jim Lassiter oversees all consulting operations at Ingredient Identity, tapping into over 40 years of experience in quality control, government affairs and regulatory affairs throughout the pharmaceutical, food, dietary supplement and personal care industries for companies and organizations such as Nutrilite (Amway Corp), Robinson Pharma, Irwin Naturals, Chromadex, the American Herbal Products Association (AHPA) and the Council for Responsible Nutrition (CRN). He served on numerous industry and trade boards and is a contributing author to several online and print media forums. His work has received notable recognition in trade publications and journals including the Food and Drug Law Institute Update, Natural Products INSIDER, The Tan Sheet and FDA Weekly. A recognized and respected voice of the industry, Lassiter frequently offers his insight at various discussion forums, conferences and panels of industry experts. He holds a master’s in biochemistry from Berkeley and an M.B.A. from Pepperdine.